North of the 400

North of Toronto, South of a championship

Mapping The Jays Across Canada

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A few days ago, The Atlantic ran a story about MLB fandom across the US and included a map that broke down fandom by region in a pretty in-depth appearing way.

And frankly, I’ve been fascinated by it for a a couple of days now. There are all these little pockets here and there and big wide patches of what I might charitably call bandwagoning around the US. You know, the places where the Yankees dominate, even though they don’t play anywhere near there. I’m looking at you, Louisana. But there also weird little pockets here and there in Oklahoma, Idaho and Nebraska, too.

What I found most interesting was the Canadian content: the Jays are the favourite team across most of Canada, but not anywhere in the US. I’ve got a few reactions to this:

  1. The Jays are popular across Canada because just about every single one of their games is beamed nationally. It’s hard to escape them if you have Sportsnet, which I imagine most Canadian baseball fans have.
  2. But no US team is as popular, which strikes me as a little odd: don’t the Mariners have a following out in BC? The Red Sox out in the maritimes? And the Twins out by Winnipeg?
  3.  Meanwhile, the Jays are almost never on national TV in the US, which means they’d be awfully hard (or expensive) to people down there to root for exclusively. And they certainly haven’t been good enough for people to pile onto like they do the Giants.

So maybe this is all an exercise in reach: the Jays reach more Canadians, and fewer Americans, than any other MLB team, hence making them more popular. The continual push by Rogers’ PR wing surely helps, too.

But why the Boston crowd in Quebec? Rurally, la belle province seems to be solidly Jays, but once you get into the big cities there’s a sizable Sox contingent. Even Quebec City is a Sox town! It’s curious, but maybe it’s proximity: I imagine it’s easier to pick up Red Sox games on the radio there than it is Jays games. More vacationers, too.

There’s another thing to consider: this map takes it’s data from Facebook. I’m not completely sure how they got that information, though: was it who “liked” the team? Or people who put the team in their profile somewhere? Or just people who post about the team a lot? I’d love to see a breakdown, especially with who came in second place in each country.

Anyway, it’s all interesting stuff and maybe something I’ll dive back into later.

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Written by M.

April 3, 2015 at 9:00 am

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